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Product tying


Product tying is the practice by a supplier to force customers to buy multiple products as part of a package. It is often used when the supplier makes one product that is critical to many customers. By threatening to withhold that key product unless others are also puchased, the supplier can increase sales of less-necessary products.

It was first made illegal in the United States by the Sherman Antitrust Act.



07-14-2008 23:18:10
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