Ralph

Ralph is an Australian men's magazine, published on a monthly basis. It is produced by ACP Publishing, a division of Publishing and Broadcasting Limited. It was first published in August 1997.

Ralph is known as a lads magazine , in the vein of other magazines such as Maxim and Loaded. Like its rival FHM, it publishes photos of models and celebrities in revealing attire (e.g. lingerie and bikinis), without revealing their entire body. This allows for the magazine to be sold in the lifestyle sections of newsagencies, and in other retailers such as department stores and supermarkets.

Ralph features photo shoots of Australian celebrities as well as international stars. Often the international photos are brought in from magazines such as Maxim. The magazine is often cross-promoted on other ACP and PBL properties, such as promotional parties held in conjunction with Cosmopolitan, and as a sponsor of home viewer competitions during the Nine Network's rugby league coverage. It has recently begun tie-ins with MSN Messenger, offering free custom logos and backgrounds using images from the magazine,

In its early years, the magazine ran a feature called "Anna Watch", dedicated to photo shots of Anna Kournikova, often in upskirt situations (e.g. during a tennis match). Also during this time, Ralph also had an obsession with penguins, but over time, the magazine moved on to other obessions, including kebabs.

It also contains the same kinds of articles published in similar titles, and runs its own poll to find the "world's sexiest woman". The results are published in an attachment to the regular magazine each year. Unlike FHM, it features 200 women instead of FHM's 100, but Ralph's polling only takes in Australia and New Zealand (where a sepearate edition is produced), whereas FHM's poll is worldwide.

Ralph and FHM are locked in a battle to be the number one men's magazine in Australia, with only a few thousand separating the two.

External links

• Official web page