Value Added Reseller

Value Added Reseller

In the computer and other industries, a VAR (value-added reseller) is a company that takes an existing product, typically computer hardware and/or software, and adds its own "value." They "add value" to the items they sell by integrating or customizing them as needed. VARs can be part of the sales channel used by manufacturers of hardware or software.

How a Value Added Reseller Works

This value can come from professional services such as integrating, customizing, consulting, training and implementation. The value can also be by developing a specific application for the product designed for the customer's needs which is then resold as a new package.